The Real Madrid Foundation works with local groups to establish social sports schools across the globe. All the schools have the remit of providing education of values through sport for the integration of young people at risk of social exclusion.
Mr Butragueño, Real Madrid Football Club’s director for institutional relations said, “I am happy to be here because Real Madrid Foundation really believe that sport is a vehicle of social integration and personal development”.
The Social Sports School seeks to benefit boys and girls between the ages of 8 and 11 from economically and/or socially disadvantaged backgrounds in south London. Over a period of time, the upper age limit will increase to 17. Coaching is carried out predominantly by local coaches who have been trained the ‘Real Madrid way’.
On the opening of the Social Sports School South London, Headmaster Robert Teague had this to say, “I am delighted to be part of this exciting partnership between Real Madrid and The Cedars School. It will be a great thing for the local community and it should benefit many, many young people. The most exciting aspect of the project for me is that it is not just about teaching football skills but about preparing young people for life. All-round character development helps children to turn their dreams into reality and to help others in the process.”
The project has been made possible by Sport for Unity, a west London charity that has provided generous sponsorship; the ‘Kinetic Foundation’, a Croydon charity involved in football coaching; and PACT Educational Trust, which owns and operates The Cedars.